I can, under our present conditions, looking forward from out of the farrago of rubbish with which we are now surrounded, chiefly see possible negative virtues in the externals of our household goods; can see them never shabby, pretentious, or ungenerous, natural and reasonable always; beautiful also, but more because they are natural and reasonable than because we have set about to make them beautiful. We need not think that this will be an easy matter to bring about, but when it is brought about, I do believe that some sort of genuine art and ornament will accompany it.

— William Morris